Simpsons Premium is a family run business founded in 2009 by Craig and Lisa Simpson. Lauren, their daughter joined the company in 2012 and their son Jamie in 2015, building the foundations for future generations.

As owners and breeders of Large Breed dogs for over 18 years they were only too aware that feeding pets with poor quality ingredients can lead to many health and behaviour problems including dietary intolerances, skin problems, lethargy and hyperactivity.

Together with one of the countries’ leading nutritionists they created a wide range of their own unique bespoke recipes to suit all breeds of dogs and cats.All the dry foods are manufactured in the UK with the ingredients sourced here where possible.  The wet food range is made in Germany as they feel this is the best and most reliable place for manufacturing organic products at this moment in time.  

The products do not contain any artificial colours, flavours or preservatives and this also includes the raw ingredients.In 2014 the wet food range was awarded a highly commended award by the readers of “Your Dog” magazine after only 12 months on the market.

In 2015 they were the first UK Company to launch a 90/10 dry complete cat and kitten food and the first UK Company to launch a Kangaroo and Wild Boar and Ostrich wet dog food.

Simpsons Premium Dog Food

When it comes to caring for our best friends, we need to make sure we’re giving them a good quality food that contains all the nutrients they need to live a healthy life. It doesn’t matter if your dogs are show dogs, working dogs or pets first and foremost, they deserve the best at mealtimes.

At Simpsons Premium they understand that you want to know where the food you feed your dogs comes from, just as you do when it’s food for your own plate. 

All of Simpsons products are free from any chemical preservatives, artificial colours or flavours and this includes the raw ingredients too.

Simpsons understand how much dogs look forward to mealtimes and they offer a wide variety of human-grade meaty flavours, including duck, chicken, venison, kangaroo, lamb, rabbit and buffalo.

 If your dogs prefer fish, then they’ll love tucking into the varieties containing salmon and herring. They strongly believe different dogs have different needs and one size doesn’t fit all. 

Your dogs might have sensitive skin, digestion problems or another health condition that’s aggravated by other brands of dog food. That’s why they chose to develop their five different ranges: 80/20, 60/40, Sensitive, Rice and Wet. They even have a fully certified Organic option in the wet food.

They want to help your dogs look and feel great on the inside as well as on the outside.


Full Range of Simpsons 400g Tins available on our website and in store at Betty & Butch Chorlton and Hale.

 503 Barlow Moor Rd, Manchester M21 8AQ

36 Hale Rd, Hale, Altrincham WA14 2EX

https://www.simpsonspremium.com/