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Thanks to humans, about 10,000 years ago the wolf ate it ́s way into being a dog. Since that time the dog ́s metabolism has slowly become accustomed to starchy food, but like the wolf, above all he essentially remains one thing:a canine carnivore/omnivore! This scientifically proven principle is found again in all of our products. The feed pyramid of species-appropriate nutrition is the guiding principle and the basis for a varied and demand oriented composition of all feed ingredients.  Only raw materials which stem 100% from food production are utilised. All products are completely declared and intended to enable 100% transparency for nutrition-conscious animal owners.